The true value of a travel blogger…

When Matt first asked me what I wanted to do with my life, back in 2011, and I said I wanted to be a writer, he was shocked. My love of writing wasn’t something I’d ever shared with him before, even though we were engaged at the time. It took me a while to work out why I’d never shared my love of writing with Matt, or anyone else. When I finally did work it out, I realised it was because I didn’t think I could be a writer. I didn’t think I’d be good enough, that anyone would read my stuff and that if they did, they’d hate it. At the core of it, I guess I just didn’t think I deserved it and I pushed away something I loved out of fear.

Little Grey Box has helped me overcome that fear in many ways and so have you guys, the wonderful people who read what I write and give me your encouragement and support. I  have also learned to overcome those fears and self-doubts by really, truly listening to my heart and doing everything it tells me to do; from starting Vlogging to eating chocolate ice cream for breakfast (occasionally).

Learning so much I thought I had the whole self-value thing nailed down. I was all, “Yea girl, you’ve got this locked down. You know to follow your heart now and give your desires priority in your life. Take five.” But over the last few weeks I’ve really been learning a lot and overcoming even MORE of my fears and it’s pretty damn great, you guys.

47 Things to do in Hong Kong Travel Blog

Because I love Little Grey Box so much and get so much happiness out of it, I’ve really been undervaluing its worth as a business and my value as a writer. Little Grey Box feels like my little space on the internet and sometimes I totally forget that it really is a small business and that it has a lot of value to the wonderful people who read it and the amazing brands and companies I get to work with.

Over the past few months, I’ve connected with some really amazing travel bloggers and we’ve created a space where we share our thoughts and feelings, business stuff and ask each other questions, supporting one another wholeheartedly. It’s very cool and talking to these amazing women and learning about how they run their businesses I’ve realised just how much I’ve been undervaluing myself.

These women are my inspiration and I look at their blogs with so much admiration, it never occurred to me that I could be on the same level as them. After speaking with some of them really openly and honestly, I realised our blogs were quite similar (from the perspective of brands and companies). It was a real shock to me because, in my mind, Little Grey Box is still a baby and I have all these dreams and hopes for it, but I never quite took the time to stop and appreciate just where it was at.

I met up with the amazing Jaharn of Mister Weekender, an absolute blogging icon of mine, and she gave me a real kick in the butt! She helped me appreciate the value of how much hard work these women and I put into our blogs and just how valuable what we do is. Because I love it so much, I’d almost felt guilty about it at times. Like it didn’t deserve to be thought of as valuable because it brought me so much joy. It’s almost like I felt I didn’t deserve to be tired at times or feel overwhelmed because it’s my dream job.

I think also that there’s a bit of a societal thing too where bloggers may be perceived as not having a ‘real job’, which added to my undervaluing. The gorgeous photos seen on Instagram portray perfect vacations, but what people don’t see is the 17 hour day behind the images. No complaints whatsoever, I love my job and am so grateful for it, I wouldn’t change it for anything in the world. Being an amazing job doesn’t mean you don’t still get tired, work hard or sometimes feel rundown. It also doesn’t mean that what you do isn’t valuable or important.

Everything we do has value and it’s up to us to take a stand and demand it be recognised. For a while there I was saying yes to every work offer that has come my way, even when the pay hasn’t been appropriate for the amount of work required. That’s my fault, I shouldn’t have said yes and undervalued myself.

A few weeks ago I made a decision, from my heart, to only say yes to work that aligns with the true value of what I do. Since then, I’ve said no to a lot of things and I’ve been so afraid to do so. I’ve been afraid that I won’t earn any money from my blog, I’m terrified that nobody will want to work with me and I’m really, really scared that I’ll share my rates with a business and they’ll laugh in my face, telling me that there is NO WAY I’m worth the money required for the work.

The True value of a travel blogger

So far, nobody has laughed in my face. I have had some instances where I haven’t gone on to work with a business because my rates have been out of their budget. But, most importantly, I’ve had businesses who have wanted to work with me and I have felt amazing ever since I took a stand for myself and made the decision to place value on my business and how hard I work to create videos and written content.

It’s so easy for each of us to look at what we do and diminish its worth. I’ve been doing it for the last 3 years. That came from within myself, I determined my worth and I set it low because I thought happiness trumped value. I said yes to work offers that I shouldn’t have and I let myself feel like I was letting myself down for years when I really didn’t need to. Just because you enjoy doing something, doesn’t mean it isn’t incredibly important… if anything, it means it is MORE important.

Don’t EVER let your fears and doubts guide how you feel. They’ll always lead you in a direction you don’t want to go. But if you do, that’s okay, it’s always fixable. All the fears and doubts we have are born of our mind, not from our hearts. They’re logical and they’re a defence mechanism, but that does not mean they are right.

Always follow your gut instinct. Know, deep down, that you are worthy. You are wonderful and insanely perfect, capable of achieving anything you want to achieve if you let yourself do so. Just trust yourself to make the right decisions and know your true value.

Useful resources to help you #TravelWell

As always, our guides are completely free. If you found this post (or anything we do) useful, we’d be grateful if you considered using the affiliate links below. We’ll make a small commission at no extra cost to you. Rest assured, these are the services we love and use ourselves. Thanks for your support! XO Phoebe and Matt.

Agoda – for booking hotels – for booking hotels
Airbnb – for booking apartments
Skyscanner – for booking flights – for car rentals
Motorhome Republic – for booking RVs
TourRadar – for booking tours
Uber – for ground transport
SCTI – for travel insurance

Little Grey Box

I'm a writer and presenter and my husband Matt is a videographer. Together, we run Little Grey Box; an award-winning travel blog and YouTube channel.

8 thoughts on “The true value of a travel blogger…

  1. Phoebe,
    Great post! I definitely found it on the day I needed it. Your advice & counsel on how to value one’s worth really resonated; especially the tendency to undervalue work that brings pleasure. Many thanks for sharing your thoughts.


  2. Phoebe, it is very common for skilled people to undervalue their worth. You’ve made the right move, you have to make a living. Sure there’s those who want creative people to work “for the exposure” and “on spec”, but they’re never going to become loyal customers because they’ll always just get the cheapest (free!) offering anyway. I’ve found that in business, (rightly or wrongly) there’s often a strong $$ = value attitude. So set a reasonable price and deliver on it. In another life when I worked for public training provider I struggled to get management to agree to charge $500 pp for our industry courses, but our private competitors were charging $2500 pp for the same training (an inferior product in my view) and were always overbooked. It wasn’t until we charged over $1000 that our training was considered good enough and we began to grow the business. On another tack, we know that Australian female sports stars are typically underpaid compared to their male counterparts. Just today a member of national female team I follow posted that she was enjoying the freedom of her new wireless Brand X earbuds while training. I immediately replied asking if she was given the earbuds for nothing, or if not was she paid to endorse them, or if not let the company know that she likes their product and has publicly said so. So a rather long winded way of saying again, your writing is excellent and you did the right thing in valuing what you do.


  3. I relate to this post in so many ways I don’t even know where to start! Your opening particularly triggered something in me as I’ve always dreamed of being a writer but didn’t have the courage to voice it. I ended up in law school instead but eventually came back to words and totally share your feeling that it’s so wonderful to be able to share stories with the world. But because we love it doesn’t mean we have to undervalue it. I’m also very slowly learning not to be ashamed of saying I’m a travel blogger. There’s still a lot of education to be done about what that means – and it means different things for different people – but I feel the fashion blogging industry is helping a little with the stigma because that is slowly being seen as a job and people are beginning to see it has multiple facets and meanings. Anyway I’m rambling on but wanted to say thanks for this post and high five to travel blogging.


  4. It takes a lot of courage to do something you love and not feel guilty, insecure or inadequate about it.
    I enjoy your posts and imagine all the long hours spent behind the scenes before hitting the “publish” button.
    The most important part is that you’re valuing yourself and your work. It can only get better from this point forward.
    Best wishes…Ili 🙂


  5. As the owner of a small business myself I understand your internal struggle and have SO been there before. My business partner and I are just starting to charge what we deserve and can’t believe we havent done so sooner. As women, I think it’s inate in us to just want to please people which is not a valuable or beneficial trait when it comes to owning a business. All the power to ya! 🙂


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