How to create consistently great blog content

Recently, I hopped on Facebook and asked you guys if you had any questions about my blogging world. One reader, Anung, asked me, “How do you manage to come up with new topics, stay motivated and be so consistent in your writing?” He also finished it off with a very polite, thank you. What a guy! Anung, this a really great question!

I’ve struggled a lot with writing and consistently creating good-quality content, but I’ve found ways to overcome it and now my life is a lot easier. Today, I wanted to share all of this with you. If you’re a blogger and have any tips of your own, please share them in the comments below. The more we all know, the stronger we all are! So, don’t be stingy with ya knowledge sharing!

Also, if you have any other questions for me, please let me know. I’d love to hear what they are so I can see if I can turn them into resources for you, like this one. I’ve started a whole new ‘For Bloggers’ section on the site, which I’m hoping to fill up with practical insight.

Inspiration is the key to motivation

You’ve got to find what inspires you, because that will help you stay motivated. Make sure you’re writing about something you genuinely love and are passionate about, that’s going to make the actual writing part easier for you. It’s also important you’re very clear on what your niche is. Understanding your niche takes the guess work out of creating content and keeps your work consistent. It builds familiarity and reliability for your readers.

I also find it’s easier to be consistent in my writing when I’m happy. If I’m sad or having a rough week, my writing and motivation suffer. So make sure you look after yourself, physically, emotionally and mentally. If you need more tips on how to improve your blog writing, read this guide.  Remember, play to your strengths and write about things you enjoy writing about.

How to create consistently great blog content

Giraween National Park, Queensland

Dealing with Bloggers Block

Bloggers block is 100% totally and completely real. I’ve struggled with it very badly in the past and, even now, still have days where my mind goes blank and I can’t write. I feel frustrated, anxious and like I’m letting my readers down. It’s a pretty nasty feeling. But I’m here to tell you this; don’t worry about it, guys! It’s totally normal and it happens with everything in life. We go through cycles and sometimes that means it’s hard for us to do certain things. So what? Life goes on and the world won’t end because you didn’t post on your blog.

The first step to dealing with bloggers block is to give yourself a break. So what, you can’t write for a week? Give yourself a week off to recharge and reset. Listen to your mind, it’s trying to tell you something. Then, find some inspiration and get back into it. The more you beat yourself up over it, the worse you feel, so just chill out.

How to create consistently great blog content

Giraween National Park, Queensland

If you fail to plan, you plan to fail

This next point was a huge turning point for me. I never used to have a set structure about what I would write. I’d take a trip, let’s say to Sydney, and then I’d just write about whatever came into my mind. This lack of structure caused havoc, because sometimes I couldn’t think of what to write about for Sydney and when I pulled a blank, I’d freak out.

So, I sat down and worked out key things I wanted to always have on my blog. I decided I wanted usable, practical guides and broke these resources down into regular blog post categories, which you see on the blog now. They are: What to pack, Where to stay, How to get there, Must-try food, Things to do, Know before you go and reviews. These are the foundation of Little Grey Box.

Having this structure makes it easy for me. When I’m in a location, I’m constantly gathering intel for these posts, most of the time without even realising it. I’m photographing food, thinking about essential must-pack items, taking note of things to do etc. When I get home, I choose one and write it. Like, “Oh, I ate so much good food in Canggu, that really stuck out to me. I’ll write my guide on must-try food in Canggu today.” I’ve already got the knowledge and photographs, I don’t need to think about it, I just need to pull all that together.

How to create consistently great blog content

Giraween National Park, Queensland

Create a rock-solid structure and follow it

My blog may look pretty chilled out, from the outside, but it’s supported by a well-defined structure. Sticking to this takes pressure off me and means I don’t have to over-think things.

I made the decision to post on the blog Monday, Tuesday, Wednesday and Thursday, giving myself Friday’s off.  I also know I like to get my posts up between 12 midday and 2pm. I’ve got all my tags and categories set up and a clear structure for how I lay out each and every blog post. I keep things on-brand by sticking to this. When it comes time to put together a blog post, I don’t need to think about how I lay it out, what I title it, how many images to use, what to tag it etc, I just follow the structure.

Seeing the bigger picture of your site and understanding how you want people to navigate around it helps with this. I want people to come to my site and look at their next destination, gaining access to a wealth of really helpful resources. Knowing this, means everything I create aligns with this intention. I’ve got my mind on my structure and my structure on my mind!

How to create consistently great blog content

Giraween National Park, Queensland

I don’t mess around, I get down to business!

There’s no sugar-coating it, at some point you’ve got to get your act together and just write. I have an electronic post-it note on my computer of my usual blog post topics (the ones I mentioned above) and all the places I’ve ever visited, new and old. When I sit down to write and nothing springs to mind, I pick a destination and a topic and I just write it. Some days it’s hard, but you’ve got to grind through it.

Once I’m done, I don’t sit around questioning whether what I’ve written is good enough, funny enough or helpful enough. I just write the content, follow my set structure, then post it. As long as I’ve followed my structure, I know it’ll be fine. Then, I move on to the next.

Some days I might write three or four blog posts and save them as drafts. It usually takes me around 30 minutes to an hour to write a blog post like this one. Putting together ‘must try food’ and ‘things to do’ takes longer, because I have to find website links. Having a good back-up supply of drafts will save your butt on those days when you absolutely cannot write anything.

I’ll also say this, the MORE you write, the EASIER it becomes. You just kind of go on auto-pilot, like when you get in your car to drive home from work and suddenly you’re at home, with no clear memory of the entire drive.

How to create consistently great blog content

Giraween National Park, Queensland

Keeping up with the consistency

I find the consistency thing comes pretty easy because I’ve grown confident and comfortable with my writing. I trust myself to write in my natural voice, the one I can hear in my head right now as I’m typing this! Doing that means I never really have to think too much about the words, I just let it flow and it seems to come out pretty much the same every time. Relying on my structure and those set topics also means I achieve consistency on the site.

Freedom of expression

So I’ve spoken a lot about structure and process, but I also allow myself to find joy in my writing. I realised over the last few months that it was really missing from my blogs, that it had all gone a bit too business and lost a little bit of heart.

I’m allowing myself to have fun with it again by sharing My Travel Stories, which I absolutely LOVE doing. I’m also sharing these new pieces just for bloggers and adding a bit more personality to my reviews, making them less ‘strict facts’ and incorporating a personal, storytelling element to them. Adding that heart back into everything helps me stay focused and inspired. Doing the same for your blog may help you too!

How to create consistently great blog content

Alure Stanthorpe, Queensland

To summarise…

Alright, I better wrap this all up into a nice summary, so I don’t bake your noodle with too much information.

Step back from your blog and see the bigger picture. Decide the kind of content you want to create and develop a clear structure you can rely on and write to, consistently. Trust your inner-voice and write simply, from the heart. Don’t over-think things. Work to the process and, once you’ve followed it, publish your post and move on to the next. Write more and develop a few back-up draft posts. Find ways to incorporate things that bring you joy and don’t be afraid to give yourself a break if you need it. Remember, if something isn’t fun for you, you won’t want to do it, so focus your attention on the positive aspects and let that grow.

Little Grey Box Phoebe Lee ProfilePhoebe Lee is a travel writer and award-winning blogger who believes life should be full of fun and adventure. Phoebe shares practical inspiration to help others enrich their lives through travel. Her fun Vlogs, useful travel guides and beautiful photographs are all aimed at inspiring others to live a life they love and never settle for less.

Visit + Subscribe to the LGB YouTube Channel here! 

25 Comments on How to create consistently great blog content

  1. Hi Phoebe,
    This is a great post to read for a newbie blogger!! Thank you ! 🙂 x


  2. Thanks a lot for the great tips!
    Initially i was feeling a bit down because seriously I’m not good in writing but as you say practise makes perfect. I take a lot of photos but when about to write in my mind kept thinking am i using the correct words? did i convey it properly? does the writing represents me? It is kind a relief everyone goes through this phase. The best tips you have given me is the structure and treat your blog as your new brand.

    Thanks again! looking forward to read more blogs from you


    • I’m so happy you found some helpful tips in the blog post 🙂 Play to your strengths, if that’s photography then focus on those and just write a short description to tell the story. Keep practising and you will improve 🙂 don’t ever give up okay! You can do it!


  3. bringbabyabroad // September 22, 2016 at 10:29 pm // Reply

    It takes me couple of days 😀 I need to write first,then next day I have to rewrite….also it makes it harder for me in English, but you are right, more you write-easier it becomes.
    To structure the blog is a really good advice. However I feel it takes time to realize what are those categories you want to write about. You start with something and then add on top of that. Time, patience and hard work 🙂 Thanks for posting


  4. How did you decide the categories for your blogs? Was it through iteration or was it tested in advance? I agree that following a set structure really helps the writing flow, but I’m floored to know this article was banged out in 30-60 minutes. When I get one done in 90 I pat myself on the back. Twice :). Practice makes perfect, I guess!


    • That’s a great question! I chose them based on what I enjoyed writing about, the tips I liked to share the most. Organically, those categories kept coming up for me, so I refined them and set them in place.

      To be honest, I’ve always had a knack for writing quickly, even in my old job. I’m terrible at a LOT of other things haha so I’m grateful for the one thing I can do efficiently. Everyone has different skills, my best friend can look in the fridge and whip up an amazing meal in 20 minutes, for example, but it would take me an hour. For me, it’s the writing that flows quickly and easily.

      You should be very proud of your 90 minute posts 😀 I know a lot of bloggers would love to be able to write one in 90 mins. I read somewhere that one guy takes EIGHT HOURS per post! :O


  5. Great post but do you have any tips on writing quicker? Each post I write takes me HOURS (even though it doesn’t look like it.


    • Honestly, it takes practice and writing posts over and over, to the point where you don’t have to think about it anymore, you can just go on auto-pilot to do it. You may find pre-determining a word-count helps you. If you write shorter posts of 300-400 words or so, you’ll be less pressured. Less pressure means you write more, the more you write the easier and faster you get. Another thing that can help is starting with the body of the piece, just jumping right into the meat, rather than stalling at the intro. Then, go back and write the intro once you’re done. You can also dot point key things you want to cover in the post, then just flesh them out. It takes the guess work out of it and helps you stay on track.


  6. Great post Phoebe, and so applicable to things outside of blogging as well! My own blogging has largely become a sporadic thing but one thing I’d add to all of your excellent points is also to not be afraid of change. Routine is great and makes life easier but I think it’s also important to try new things and not be scared about it flopping. Of course, changing things up for the sake of change isn’t necessarily a good thing but I think I mean more in terms of personal growth or when the time feels right. I find that sometimes content creators are their own worst enemies because even if they might feel like changing something that’s no longer working for them, they’re afraid of doing that for fear of backlash. But that’s the challenge that we as creatives all have to face, you know? Otherwise, people would get bored of always seeing the same things. Just my two cents. 🙂


    • Great comment, Lillian! I love what you’re saying about not being afraid to change things up. I totally agree – follow your instincts and don’t be afraid to grow and change 🙂


  7. These tips motivates me to write and it also gives me the feel that blogging can be easy if I plan the structure ahead. Thank you for these beautiful tips.


  8. Thank you so much for sharing! These tips and insights are incredibly helpful to a newbie blogger like me, who sometimes struggles with blogger block (and a bit of imposter syndrome). It’s always inspiring to hear how successful bloggers keep going!


  9. Hi Phoebe,
    I’ve been following your blog for a while since I read about you in the paper. I think these insights into your practical blogging world are really interesting and valuable. You seem to be developing a powerful niche here.
    It made me think that a lot of bloggers probably think they should keep this aspect of their life quiet, but clearly readers have a great interest in it. It’s fascinating to learn how you pull it all together.
    Kind regards,
    Jon Souter


    • Wow… your comment blew me away. Thank you so, so much, Jon. I really appreciate it. I was a bit unsure if readers would like these posts, it makes me really happy to know you enjoy and value them. Thanks so much for reading the blog, following along the journey and taking the time to comment – it means a lot to me. Phoebe 🙂


  10. So nice of you to share all this information. Not all of it is new for me; just to know I’m on a kind of right track. 😊
    I found out what my niche is: my life. I have a personal blog. I post once a week and I have a constant group of readers.

    Normally I write on Monday and post on Wednesday: about a real thing that happend to me that week. During summer holiday I have to work out post before our vacation. That we be a little struggle for me I guess…


  11. Wonderful advice Phoebe, I think we all suffer from writers blog at some stage but you’ve hit on some great points here. I think being true to ourselves, writing from the heart and writing consistently are some of the main factors for me. Thanks again!


  12. Hi Phoebe

    Is your blog your full time job? Or do you also work a 9-5. I’m curious – and do you make enough money from blogging for it to be your full-time job?




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